AWARD School
Brief 1 - OOH
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Brief 1 - OOH *
Selling
Scrub Daddy – Scour Daddy
Prop
For the toughest stains
Target Audience
People who hate doing dishes
Brief 2 - Print
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Brief 2 - Print *
Selling
Billabong – The Furnace Wetsuit
Prop
Australia’s warmest wetsuit.
Target Audience
People who like to spend time in the ocean all year round
Brief 3 - TVC
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Brief 3 - TVC *
Selling
Brick – The Brick
Prop
Take your time back with Brick
Target Audience
People who want to spend less time on their phones
Brief 4 - Radio
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Brief 4 - Radio *
Selling
Funday – Funday Fruity Chews
Prop
Guilt-free sweets
Target Audience
Health-conscious sweet treat lovers
Brief 5 - Social
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Brief 5 - Social *
Selling
Clutch Glue
Prop
The strongest clothing adhesive
Target Audience
People who are fashion-consicous
Brief 6 - PR
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Brief 6 - PR *
Selling
Walt Disney – Bluey The Movie (2027)
Prop
Bluey is coming to the big screen
Target Audience
Parents with young children
Brief 7 - Digital
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Brief 7 - Digital *
Selling
Modibodi – Period Underwear
Prop
Have a more comfortable period
Target Audience
Environmentally-conscious people who have periods
Brief 8 - Direct
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Brief 8 - Direct *
Client
NRMA – Single Item Insurance
Prop
For that special something
Target Audience
People who have few valuables
Brief 9 - Integrated
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Brief 9 - Integrated *
Selling
Hipcamp
Prop
Camp off the beaten track
Target Audience
People who love camping
Brief 10 - Commercial Creativity
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Brief 10 - Commercial Creativity *
Springboard
Springboard 1: Up to 20% of groceries bought by Australian households end up in the bin, equivalent to one in five bags of shopping.
Product
Binny Stickies
Team Brief
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Team Brief *
Selling
Netlfix – Dead Man’s Party: A Knives Out Game
Prop
Don’t just watch it. Play it on Netflix.
Target Audience
18-34 who are Netflix watchers but not regular games