Gym Nutrition

Instagram
TikTok

Gym Nutrition is a protein bar brand for the everyday athletes that are skeptical of protein on a pedestal but recognise their need for balanced nutrition that keeps them going. At it’s core, the brand confronts the intimidation and self-consciousness of gym-bro culture.

The challenge here is standing out in a saturated category to a female-majority audience that are already overwhelmed by constantly marketed to.

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Working on this account, the thing that really made me tick was the brand’s unique positioning:

The intersection of protein bar and snack bar.

This allowed me to craft a unique voice that was more fun and inclusive than your average gym-focused nutrition brand. We could simultaneously highlight better nutrition stats that stand out among other snack bars.

If I could summarise the work I’ve done so far it would be this:
lighthearted, encouraging, and educational

Scope of work:

  • Content strategy

  • Content scheduling

  • Copywriting and captions

  • Producing and editing statics,
    carousels and reels

I grew the account by 600 followers, reached a total of 100k views and accumulated 4.6k profile visits (+78%) within 4 months.

Without paid ads, I increased external link taps to the website by 50% through social media alone.

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